TSS’ interactive division has a focus on interactive services for the media and business markets. TSS’ goal has always been to develop techniques that enable interactivity for everbody rather than just for a small group using specific devices like for example a settop box.
Interactive Television is TV programming with interactive content and/or enhancements. Interactive TV provides a richer and more efficient television experience. It can combine traditional TV viewing with a back channel. iTV programming can include interactive advertising, electronic storefronts, electronic communication with others, richer graphics and links to Web (or web-like) sites such as walled gardens. With developments including the incorporation of a digital TV infrastructure, increased broadband resources, better video compression, increased use of Digital Video Recorders, Video-on-Demand, Electronic Program Guides, etc., iTV will continue to become more commonplace.
ITV’s future looks great as research conclusively shows that people want additional information ( TSS'
ADExtra ) and enhancements ( TSS'
iCONTROL ) pertaining to TV programming.
Besides interactivity related to TV programmes TSS also adds interactivity to concepts like Digital Signage ( Narrowcasting ) for example TSS'
Telecast.